Miller Genuine Draft

Miller Genuine Draft debuted in 1985 with fresh, smooth flavor that's a result of being cold-filtered four times. As we capitalize on the growing trend towards "mainstream sophistication," MGD is positioned as the only beer refined to ideal smoothness for those who pursue their passion with integrity and conviction. For our target consumer, MGD is a brand that celebrates their experiences ... past, present, and future. Because, ultimately, in beer as in life, "Experience is Golden."